Our core is to offer outstanding Customer Service in Market Research projects in Latin America. We use traditional research techniques for the data collection process. We do our work the "old-fashioned"​ way, using today's technology.


We go to Real People. We visit Real People in their households and offices to administer a questionnaire. We intercept Real People on the streets to invite them to answer a survey in an internet coffee shop. We ask Real People in a supermarket to respond to an online questionnaire in our tablets. We invite Real People to focus groups facilities.  In summary, our work involves interaction with Real People.


At Lechter – I Love Research LLC we cover Mexico, Central America, The Caribbean and South America including Brazil. We are proficient in English, Portuguese and Spanish. With our partners, we can offer services in USA or other parts of the world.


We are ready to answer all your questions and respond to all your concerns.


Lechter’s experience include…











Online Research


Our partners in panels are the best of the best. We manage your market research projects with excellent programming and amazing quality samples.




- Focus groups

- Triads

- Home visits

- Mini-groups

- In-depth interviews

- Ethnography

- In-home interviews

- Central location interviews

- Telephone interviews





What we do

Market and Opinion Research in Latin America



Lechter has being involved in more than 1,000 product tests in Latin America for categories such us Food (cold cuts, ice cream, candy, snacks, dairy products, frozen food, cooking oil, margarine, salt, sugar), Beverages (sodas, juices, powered drinks, ice tea, energy drinks, malts, coffee, cocoa, hot tea), Alcoholic beverages (beer, wine, aguardiente, rum), Personal care products (shampoo, soap bars, deodorant, diapers, wipes, toothpaste, toothbrushes, condoms, natural medicines, makeup, perfumes), Household products (powered detergents, liquid detergents, cleaners), Vehicles (motorcycles, scooters, cars).


Talk to us about the best ways to test your idea, concept or product. We will find the best solution for your needs.






Data analysis, automatization, artificial intelligence, neuromarketing, coaching, brand development. We can diagnosed your business needs and find the best solution for your company. We find the best partner for your company!!!










Ilan Lechter

Email: ilan@lechter.co

USA: +1 786 332 0976

Colombia: +57 312 2884233

Skype: ilechter



Andrea Ramos

Email: andy@lechter.co

Argentina: +54 11 4786 6127

Mobile: +54 911 5039 4557




Categories/ Clients


• Agricultural.

• Airlines.

• Alcoholic beverages.

• Building/construction companies.

• Clothing apparel and accessories.

• Communication and technology.

• Department stores and supermarkets.

• Editorial and printing companies.

• Financial institutions and insurance companies.

• Food and beverages.

• Home products and services.

• Lotteries.

• Personal care.

• Pharmaceutical laboratories.

• Political campaigns.

• Public and not-for-profit corporations.

• Vehicles and accessories.




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