Our Tradition


Ruben Lechter, Ph.D.




The name Lechter is well know in the market research industry in Latin America. Founded by Ruben Lechter, Ph.D. we have more than 30 years experience in marketing research, data collection, market intelligence and consulting in LatAm.





Who We Are


Ilan Lechter and Andrea “Andy” Ramos team up to offer traditional and new market research services with great personalized and fast service in all our projects.




Our corporate values are:


  • Fast response.
  • Excellent cost/quality relation.
  • Honesty.
  • Responsibility.
  • Spirit of service.
  • Passion for work.
  • Confidentiality.
  • Ethics.



Regional Coverage



With offices in Miami (USA), Cali (Colombia) and Buenos Aires (Argentina), we manage market research projects in most countries in Latin America.










Ilan Lechter


USA: +1 786 332 0976

Colombia: +57 312 2884233

Skype: ilechter



Andrea Ramos


Argentina: +54 11 4786 6127

Mobile: +54 911 5039 4557




Categories/ Clients


• Agricultural.

• Airlines.

• Alcoholic beverages.

• Building/construction companies.

• Clothing apparel and accessories.

• Communication and technology.

• Department stores and supermarkets.

• Editorial and printing companies.

• Financial institutions and insurance companies.

• Food and beverages.

• Home products and services.

• Lotteries.

• Personal care.

• Pharmaceutical laboratories.

• Political campaigns.

• Public and not-for-profit corporations.

• Vehicles and accessories.




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